Mercedes-Benz Global Fashion Engagement 2018

As part of the Mercedes-Benz International Designer Exchange Program (IDEP) and in line with the brand’s continued dedication to support international emerging talents, designer Tiziano Guardini made his Milan Fashion Week debut where he showcased his Spring/Summer 2019 collection in a runway show.

In keeping with its strong focus on inventing the future of electric mobility, Mercedes-Benz, which recently unveiled its first Mercedes-Benz model in the EQ family, has selected a forward-thinking fashion designer to support as part of the International Designer Program. This initiative, which has been established for over nine years, offers emerging designers a unique opportunity to present their collections outside of their local market to an international audience.

A champion for eco-friendly and sustainable fashion, Tiziano Guardini made his catwalk debut at Milan Fashion Week with a co-ed runway show at “Le Cavallerizze,” an exhibition space inside the prestigious Leonardo da Vinci Science and Technology Museum. Inspired by an energetic, summery mood and infused with references to the beaches of South California, the brand’s Spring/Summer 2019 collection was centered on a relaxed and effortlessly chic wardrobe for dynamic and creative men and women. The collection was produced in collaboration with ISKO Denim, Fulgar, Lampa, and Aquafil, and is crafted from a selection of high-end, innovative materials including; sustainable Econyl nylon (obtained from upcycled fishing nets) for camouflage parkas and windbreakers and Filmar’s certified organic cotton for sweaters and sweatshirts. Guardini presented a selection of slightly oversized silhouettes in a vibrant kaleidoscopic color palette of neon yellow, China blue, pink and green – all of which contributed to the joyful and carefree attitude of the collection.

A graduate from Rome’s Koefia Academy and after collaborating with several ready-to-wear and accessory brands, Guardini launched his eponymous label in 2015. Citing nature as the most important source of inspiration for the creation of his sustainable collections, Guardini built a name for himself in the fashion industry with his unique creative vision – combining innovative, cutting-edge attitude with a luxurious couture-inspired design approach. The first recipient of the “Franca Sozzani GCC Award for Best Emerging Designer,” in September 2017, Guardini was also prized with the “Peta Couture Award” in November 2017. During his career, several of his one-of-a-kind creations were displayed at some of the world’s most prestigious cultural hubs, including the Royal Albert Museum in London and the United Nations Office in Geneva. Three of his sculptural pieces were included in “The Elegance of Food” exhibition hosted at Manhattan’s Chelsea Market; in 2016 he also collaborated with Academy Award-winning costume designer Milena Canonero on the “Cum Grande Humilitate”& nbsp;concert at Milan’s Duomo Cathedral.

About Mercedes-Benz International Designer Exchange Program

Over the past 23 years, Mercedes-Benz has established itself globally as a key player and partner at selected international fashion events. The brand is currently involved in more than 60 fashion platforms including Mercedes-Benz Fashion Weeks in Australia, Georgia, Russia and Milan amongst others. As part of its global fashion commitment, for over nine years, Mercedes-Benz has continued to support young and talented fashion designers through the Mercedes-Benz International Designer Exchange Program. The program offers emerging designers a unique opportunity to present their collections outside of their local markets to an international audience. Launched in 2009, the Mercedes-Benz International Designer Exchange Program is currently active across all of the Mercedes-Benz supported fashion platforms including London, Berlin, Prague, Madrid and Istanbul. Mercedes-Benz is committed to nurturing and mentoring emerging design talent, and the International Designer Exchange Program reinforces the brand’s commitment to this.

Thanks to Mercedes-Benz / Daimler Media for this article.
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