The new Mercedes-Benz A-Class: The benchmark in the compact class

A car designed around you.

The new A-Class is as youthful and dynamic as ever, but grown-up and comfortable like never before. It completely redefines modern luxury in the compact class, and revolutionises interior design. Technologically the new A-Class not only takes first place thanks to MBUX – Mercedes-Benz User Experience: it also offers a number of functions that were previously the preserve of the luxury class. This also applies to the redesigned appearance. The purist, surface-emphasised design is the next step in the design philosophy of Mercedes-Benz.

“The A-Class has been a big driver of change at Mercedes-Benz. It is the single best example on how we managed to rejuvenate our entire brand”, says Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “There’s not much of an ‘entry-level’ feel left in our new entry-level car. This grown-up A-Class fully incorporates our definition of ‘Modern Luxury’. And it’s unparalleled in this segment.”

At the time of market launch in May, prices for the new A‑Class start at £25,800 for the entry-level 180d SE model, while the petrol-powered A 200 starts from £27,500. The more powerful A 250 costs from £30,240.

MBUX – Mercedes-Benz User Experience

As the first Mercedes-Benz model to feature the completely new multimedia system MBUX – Mercedes-Benz User Experience, which also ushers in a new era in Mercedes me connectivity. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX is optionally individualisable, and adapts to suit the user. As a further option it features intelligent voice control, which is activated by the key phrase “Hey Mercedes”.

The MBUX functions are modular in structure, so that the precise needs of different customers and markets can be met. As standard this has two 7-inch displays for the instrument cluster and media display with touchscreen, a multifunction sport steering wheel with touch control buttons on the left and right, a USB interface (Type C), a Bluetooth® connection for telephone and audio sources.

MBUX Augmented Reality for Navigation is a completely new function where the map display is enhanced with augmented reality. A video image of the surroundings taken with the aid of the front camera is augmented with helpful navigation information, for example, arrows or house numbers are automatically superimposed directly onto the touchscreen of the media display.

Mercedes me is now extending its services to include private car sharing: the Mercedes me Car Sharing App allows A‑Class drivers to share their vehicle with a specified group of users. Friends, family members or colleagues can then easily book the A-Class for a fixed period of time.

The authorised user opens the vehicle using the App and by means of the Mercedes me communication module installed in the vehicle. The A-Class is started with a key which is left in the vehicle, temporary use of which is likewise enabled over the air by Mercedes me. When returning the vehicle, the driver leaves the key in the vehicle and locks it using the App, thereby bringing the sharing period to an end. The key in the vehicle can be used only during the sharing period.

Intelligent Drive

Another example of the technology transfer from the luxury to the compact class are the MULTIBEAM LED headlamps. These allow extremely quick and precise, electronically controlled adjustment of the headlamps to suit the current traffic situation. 18 individually actuated LEDs are housed in each headlamp. The daylight-like light colour of the LEDs is easy on the eyes and has a positive effect on concentration. As a further option, LED High Performance headlamps offer a wider light distribution compared to the standard halogen headlamps, a daylight-like light colour and lower energy consumption.

The new A-Class is equipped with the latest driving assistance systems, which give the driver cooperative support. This means that it has the highest level of active safety in its segment, with functions adopted from the S‑Class. For the first time, the A-Class is able to drive semi-autonomously in certain driving situations. Active Distance Assist DISTRONIC and Active Steering Assist now support the driver even more conveniently in keeping a safe distance and steering, and the vehicle speed is now also automatically adjusted on bends, at road junctions and on roundabouts.

The Driving Assistance package includes the following systems: Active Distance Control DISTRONIC with route-based speed adjustment; Active Steering Assist with Active Lane Change Assist and Active Emergency Stop Assist; Active Speed Limit Assist; Active Brake Assist with cross-traffic function; Evasive Steering Assist; Active Blind Spot Assist; PRE-SAFE® PLUS. PRE-SAFE®PLUS can recognise an imminent rear-end collision. If the danger of a collision persists, the system can lock the brakes of the stationary vehicle before a rear-end collision to prevent it from being shunted forward by the impact. This can minimise the risk of injury by reducing the forward jolt caused by the impact.

Further PRE-SAFE® functions are included in the Driving Assistance package, but are also separately available in the PRE-SAFE® system. The PRE‑SAFE® system makes use of the time before an impending accident. Numerous measures can reduce the loads acting on the occupants. These also include the innovative PRE-SAFE® Sound system. This prepares the human hearing for the expected noise of an impact when there is a risk of a collision. When the danger of a collision is detected, the system causes the onboard sound system to emit a short rushing sound, which can activate a tiny muscle in the human ear. This contracts as a reflex when loud noises occur, thus protecting the hearing.

Take to the road and experience the new Mercedes-Benz A-Class