Mercedes-Benz Hertfordshire, a L&L Automotive company, appreciates your interest in its products and your visit to this web site. Your privacy is important to us and we want you to feel comfortable visiting our site. The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes. Personal data collected during visits to our web site are processed by us according to the legal provisions valid for the countries in which the web sites are maintained. In addition, the Mercedes-Benz Hertfordshire data protection policy complies with the Data Protection Code of Conduct. The Mercedes-Benz Hertfordshire web site may include, however, links to other web sites which are not covered by this privacy statement.
1. General intro
1.1. We are committed to ensuring that we manage your personal data professionally and in compliance with all applicable data protection laws. Part of this commitment is to ensure that there is transparency about how we process personal data. This policy includes an explanation of:
1.1.1. what data we are processing;
1.1.2. why we are processing it and what we do with it;
1.1.3. whether we will share it with anyone else;
1.1.4. whether we will transfer it outside of the European Economic Area (‘EEA’);
1.1.5. how we keep your data safe; and
1.1.6. your rights.
2. Who we are and our contact details
2.2. We also operate under the following trading names:
2.2.1. L&L Automotive;
2.2.2. Mercedes-Benz & smart of Bishop’s Stortford;
2.2.3. Mercedes-Benz & smart of Hertford; and
2.2.4. Mercedes-Benz & smart of Stevenage.
2.3. L&L is an authorised Mercedes-Benz retailer operating in Hertfordshire, England.
2.4. For any queries concerning your data please contact Mark Whitworth, the Group Marketing Manager at the below address or by email at firstname.lastname@example.org.
Mercedes-Benz of Bishop’s Stortford
3. Your personal data
3.1. We process your personal data if we understand that you may be interested in purchasing our products or services. In this section 3 we provide more detailed information about how we will manage your personal data.
3.2. What data do we hold about you and how have we obtained this?
3.2.1. We have obtained information about you when you have enquired about our products or services. Typically, the information that we obtain will be your contact details and payment information if you buy something from us. If you choose to buy finance or insurance products from us or from companies that partner with us, we will need more detailed information including, in some cases, identify and personal financial information.
3.2.2. If you have visited our website we may automatically collect some personal information including details of your browser and operating system, the website from which you visit our website, the pages that you visit on our website, the date of your visit, and the Internet protocol (IP) address assigned to you by your internet service. We collect some of this information using cookies – please see Cookies in section 4 for further information. We may also collect any personal information which you allow to be shared or that is part of your public profile on a third party social network.
3.2.3. Our telephone calls are recorded for training purposes and may also be used to verify any comments that were made during any conversation.
3.2.4. We have CCTV in operation at each of our facilities for security purposes. It is therefore possible that images of you will be recorded when visiting our sites.
3.2.5. If we provide you with a courtesy or demonstrator vehicle, we will ask you to provide certain identity information (typically, your passport, driver licence and a recent utility bill). We will retain a log of the dates and times that you have used our vehicles.
3.2.6. Sometimes you will have sent your information directly to us, but you may have provided your information to Mercedes-Benz Cars UK Limited who, in turn, has provided the information to us.
3.2.7. How do we use your personal data and what is the applicable lawful basis?
18.104.22.168. Where you have consented, we may provide you with marketing information about our products and services or the products and services of our selected partners. In addition, we will keep you informed of events that we think will be of interest to you.
22.214.171.124. Where we are required to do so to perform our contract with you, we may process your information for completing warranty work or other after-sales obligations including the provision of breakdown and recovery services.
126.96.36.199. Where it is in your vital interests, we may use your information to organise and notify you about safety and product recall notices.
188.8.131.52. We may process your information to comply with legal obligations including assisting HMRC, the Police and the Driver and Vehicle Licensing Agency.
184.108.40.206. We may process your information to allow us to pursue our legitimate interests including for:
220.127.116.11.1. analysing our performance to further improve our customer services;
18.104.22.168.2. market research, training and to administer our websites;
22.214.171.124.3. the prevention of fraud or other criminal acts;
126.96.36.199.4. undertaking credit checks for finance;
188.8.131.52.6. the purpose of corporate restructure or reorganisation or sale of our business or assets;
184.108.40.206.7. enforcing our legal rights or to defend legal proceedings and for general administration purposes.
3.2.8. Will we share your personal data with any third parties?
220.127.116.11. We may share your data with Mercedes-Benz Cars UK Limited and other companies within our group; these companies include: L&L Automotive Group Limited, L&L Investments Limited and Treble Fortune Limited.
18.104.22.168. We may disclose your information to our third-party service providers for the purposes of providing services to us or directly to you on our behalf e.g. advertising agencies or administrative service providers. When we use third party service providers, we only disclose to them any personal information that is necessary for them to provide their service and we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions.
22.214.171.124. If we sell all or part of our business to a third party, we may transfer your information to that party to ensure that it can continue to provide information that you have requested or for any of the other purposes that we have noted above.
126.96.36.199. We may transfer your data to government or other official bodies for the purposes of complying with legal obligations, for enforcing our rights, or for the prevention or detection of a crime.
3.2.9. How long do we keep your data?
188.8.131.52. If you have expressed an interest in buying products or services from us or from our selected partners, we will retain your contact details and related information concerning your enquiry for 5 years from the date that we last had contact with you.
184.108.40.206. If you have purchased goods or services from us or from our selected partners, we will keep the data relating specifically to that purchase (e.g. order forms, invoices and related correspondence) for 7 years from the date of the contract.
220.127.116.11. Voice recordings of telephone calls, CCTV images and data related to your use of courtesy vehicles shall be kept for a maximum of 6 months.
18.104.22.168. If you have requested that we do not send you marketing information we will always retain sufficient information to ensure that we remember to comply with your request.
22.214.171.124. All of the periods stated in this section 3.2.9 may be extended if there is a legal requirement to do so.
3.3. Transferring your data outside of the European Economic Area (‘EEA’)
3.3.1. The information that you send to us may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen where any of our group companies are incorporated in a country outside of the EEA or if any of our servers or those of our third-party service providers are from time to time located in a country outside of the EEA. These countries may not have similar data protection laws to the UK.
3.3.2. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected. These measures include imposing contractual obligations on the recipient of your personal information or ensuring that the recipients are subscribed to ‘international frameworks’ that aim to ensure adequate protection. Please contact us if you would like more information about the protections that we put in place.
3.3.3. If you use our services whilst you are outside the EEA, your information may be transferred outside the EEA to provide you with those services.
4.2. You can find out more about the Cookies we use in our Cookies Policy .
4.3. You can set your browser not to accept cookies, however some of our website features may not function as a result.
4.4. For more information about cookies generally and how to disable them you can visit: www.allaboutcookies.org
5. Data security
5.1. We have adopted the technical and organisational measures necessary to ensure the security of the personal data we collect, use and maintain, and prevent their alteration, loss, unauthorised processing or access, having regard to the state of the art, the nature of the data stored and the risks to which they are exposed by human action or physical or natural environment. However, as effective as our security measures are, no security system is impenetrable. We cannot guarantee the security of our database.
5.2. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use procedures and security features to try to prevent unauthorised access
5.3. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
6. Links to other websites
7. Social Plugins
7.1. We use so-called social plugins (buttons) of social networks such as Facebook, Google+ and Twitter.
7.3. After their activation, a direct link to the server of the respective social network is established. The contents of the button are then transmitted from the social network directly to your browser and incorporated in the website.
7.4. After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account.
7.5. If you are a member of a social network and do not wish it to combine data retrieved from your visit to our websites with your membership data, you must log out from the social network concerned before activating the buttons.
7.6. We have no influence on the scope of data that is collected by the social networks through their buttons. The data use policies of the social networks provide information on the purpose and extent of the data that they collect, how this data is processed and used, the rights available to you and the settings that you can use to protect your privacy.
8. Your rights
8.1. Your right to access data
8.1.1. We always aim to be as open as we can and allow people access to their personal information. Where we hold your personal data, you can make a ‘subject access request’ to us and we will provide you with:
126.96.36.199. a description of it;
188.8.131.52. an explanation of why we are holding it;
184.108.40.206. information about who it could be disclosed to; and
220.127.116.11. a copy of the information – unless an exception to the disclosure requirements is applicable.
8.1.2. If you would like to make a ‘subject access request’ please make it in writing to our contact email address noted in section 2 and mark it clearly as ‘Subject Access Request’.
8.1.3. If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.
8.1.4. Unless you agree a different time, we will complete your subject access request within one month.
8.2. Right to stop marketing messages
8.2.1. You always have the right to stop marketing messages. We will usually include an unsubscribe button in any marketing emails. If you do wish to unsubscribe, please just click the unsubscribe button and we will promptly action that request. Alternatively, you can update your marketing preferences by contacting us at any-time. Our contact details are shown in section 2.
8.3. Right to be forgotten
8.3.1. If we hold personal data about you, but it is no longer necessary for the purposes that it was collected and cannot otherwise be justified – you have the right to request that we delete the data.
8.4. Right to restrict data
8.4.1. If we hold personal data about you and you believe it is inaccurate you have the right to request us to restrict the data until it is verified. You also have the right to request that the data is restricted where you have a right to it being deleted but would prefer that it is restricted.
8.5. Transferring your personal data
8.5.1. Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, as set out under section 3, you may ask us to provide you with a copy of that information in a structured data file to you or to another service provider. We will action this request, usually by sending the data in a CSV file.
8.6. Right to complain
8.6.1. You always have the right to complain to the personal data regulator, the ICO. You may also be entitled to seek compensation if there has been a breach of data protection laws.
9. Policy updates
9.1. This policy was last updated on 18/05/2018